Shane Gohil, DPO and Tech & Security Sector Lead at The DPO Centre, recently spoke to Computer Weekly about tracking concerns on sensitive support websites.
The article explores the widespread lack of awareness about tracking technologies and the need to provide transparent information about how personal information will be stored and used by programmatic advertisers.
Shane highlights the complexities of the advertising ecosystem and the difficulties in linking harm to specific data points collected during a site visit. However, organisations are still legally responsible for data protection and must ensure compliance with data protection laws, regardless of the challenges faced. This responsibility includes properly managing tracking technologies and safeguarding users’ sensitive information.
Read the article here