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July 8, 2024
Unveiling dark patterns: Sales tactics and regulatory compliance sheds light on the controversial techniques businesses can sometimes use to drive sales and the importance of regulatory […]
November 13, 2023
Since the General Data Protection Regulation (GDPR) came into effect in 2018, marketing strategies have undergone a significant transformation, with a definite shift toward inbound methodologies. […]
August 7, 2023
On 24 May 2023, the UK’s Information Commissioner’s Office (ICO) published revised guidance to help support employers in responding to data subject access requests (DSARs). The […]
July 10, 2023
Introduction to AI and GDPR compliance Since the release of ChatGPT last year, there have been widespread concerns within the community of lawmakers and regulators about […]
June 26, 2023
The UK Data Protection Index is based on a survey conducted among UK data protection professionals, tracking their professional opinions on a range of privacy topics […]
June 12, 2023
It’s been five years since the General Data Protection Regulation (GDPR) came into force – one of the toughest pieces of privacy legislation in the world. […]
May 29, 2023
In an ever-increasing digital age, data has become an invaluable asset. This will particularly resonate if your organisation partakes in business-to-business (B2B) marketing. As a B2B […]
May 15, 2023
If you or your organisation send out promotional material directly to individuals, chances are, you rely heavily on direct marketing to attract and target customers, ultimately […]
April 3, 2023
The first UK Data Protection Index (DP Index) report of 2023 was recently published. Since 2020, the DP Index has surveyed a panel of over 550 […]
February 6, 2023
Electronic marketing, or e-marketing, is a type of advertising that includes marketing activities conducted by an organisation online using the Internet and online based digital technologies […]